Personal Branding – Social Media

Good morning/day/evening!

I’ve noticed that most of my readers are from America, Sweden and Australia, so you’re really spread all over the world. I love it! In France it’s early afternoon and I’ve finished my morning workout, my lunch and now I’m gonna make a cup of (you should know by now if you’re a regular reader) cappuccino and just work away. Some of the things on my schedule is improving the blog actually. So if you have any suggestions of improving the blog, please let me know in the comments!

What I really wanted to talk about is how to start with personal branding. If you’re an entrepreneur or have a certain talent you’d like to advertise, personal branding could be a good way to be seen by your target group. A pretty much free way to do this is to use social media. Not every social media is the same though and you should be sharing different content on each social media. Here’s a quick guide;

Facebook A Facebook page is good for most things like sharing updates, pictures, advertisement. But it’s also a good place to create events, competitions and Q&A’s.

facebook

Twitter Twitter should be where you share short updates, thoughts and opinions. It’s also a fun way to connect and communicate with others!

twitter

Instagram Instagram is a perfect way to share what you do in pictures. If you work with fashion, you can publish sneak peaks at what you’re working on for the next season. And even if you don’t work with a product, you can share your experiences like office time, traveling, business meetings etc. In my case, I share both pictures from my life and quotes.

instagram

Snapchat I actually don’t use Snapchat for a professional use yet, but can be a great way to let your customers/followers follow you at work and get behind the scenes footage. Example of users:  Michelle Phan (beauty guru), Tiësto (DJ), Redbull (company).

Youtube Again, I don’t make Youtube videos yet, but if you’d like to give tutorials on how to use your products, do vlogs (video blogging), publish commerical videos, have speeches and lectures, Youtube is a really creative space where you can do almost anything. So I suggest you just start and let your creativity flow!

Periscope If you like to share your thoughts and like speaking, Periscope is a great way to have live broadcasts wherever you are. You can for example teach others things you’ve learned, like how to grow self-confidence, how to go from idea to action or how to have the courage to quit your job to follow a dream. The topics are endless. I’m planning to jump on Periscope starting next week, so stay tuned for that!

That was a quick guide on how to use social medias in your personal branding. Another must-have if you’re really serious with your personal branding is a website. You can also include a blog in your website. I really like WordPress so far, but if you have money saved for business you can always find a good graphic designer to custom make your website.

Alright, that’s enough for this time. Do you have any tips on how to spread the word about you? Do you have any questions for me? Feel free to comment!

Getting that cappuccino now. Smash the day! x AE <3

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